London: Victoria & Albert Museum, 2002. 4to. 240 pages. Color photographs. Pictorial wrappers. A near-fine copy with small scratch on front cover. Item #405284
"Originally published to coincide with a major V&A exhibition, Brand New takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, Brand New sets out some provocative debates about brands, design and consuming habits. Five key sections look at: the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer" (the publisher).